FOR IMMEDIATE RELEASE
May 12, 2003

Paper Magic Introduces New Christmas Pet Gift Tags Collection

Scranton, PA – May 12, 2003 – Pet lovers have a great new way to show their pet pride this coming holiday season: new Christmas Pet Gift Tags from The Paper Magic Group. These cat and dog gift tags will add a “purr-fect” finishing touch to any present, especially gifts to or from the family pet.

“We Americans love our cats and dogs,” says Don French, Director of Marketing for The Paper Magic Group. “According to The Humane Society’s 2001-2002 National Pet Owners Survey, 40 million households own at least one dog and 34.7 million households own at least one cat. And the American Pet Association helps quantify ‘how deep is our love’ for our pets with these fun statistics: nearly 10 million dog owners celebrate their dog’s birthday, and 28 million purchase Christmas gifts for their dogs. Cat owners are even more passionate about their pets, with more than 13 million celebrating their cat’s birthday and 37 million purchasing Christmas gifts for the cat.”

Paper Magic’s new Pet Gift Tags are available in a variety of appealing designs. Dog lovers can choose from three cartoon and six photograph gift tags; for cat enthusiasts, three cartoon and three photograph versions are available. Each package contains two each of the same tag design, die-cut and strung with the “To-From” printed on the reverse side.

The Paper Magic Group, an affiliate of CSS Industries, is a leader in the creation and distribution of Boxed Christmas Cards, Christmas Gift Tags, Valentine Classroom Cards and educational products, with offices in Minneapolis, MN and Scranton, PA. Paper Magic product is distributed nationally to more than 30,000 retail stores.