FOR IMMEDIATE RELEASE
May 12, 2003

Paper Magic Designs Selected as Finalists in International Greeting Card Association Competition

Scranton, PA – May 12, 2003 – Three Paper Magic Christmas card designs were selected as finalists by the Greeting Card Association in the Religious and General Christmas categories as part of the 15th Annual International Greeting Card Award competition, more widely known as the “LOUIE” Awards.

Nearly 1,200 entries in 73 categories from 159 U.S. and international companies of cards marketed and sold in the United States during calendar year 2002 were judged on criteria including imagination, impact, artistry, harmony, sendability and value by a panel of experts representing publishers, designers and retailers. Over 2,500 companies from around the world were invited to submit entries. The LOUIE Awards are named after German lithographer Louis Prang, who is credited with the birth of the card industry in the United States.

“The mission of the LOUIE Awards is to honor creative excellence in the greeting card industry. We are very proud of this recognition by the Greeting Card industry,” said Don French, Director of Marketing for Paper Magic. “We believe it reflects the creativity and quality that goes into every Paper Magic product.” The winners of this 15th Annual Awards competition will be announced Monday, May 19, 2003, at a gala event sponsored by the Greeting Card Association during the National Stationery Show in New York City.

The Paper Magic Group, an affiliate of CSS Industries, is a leader in the creation and distribution of Boxed Christmas Cards, Christmas Gift Tags and other seasonal commercial and educational products, with offices in Minneapolis, MN and Scranton, PA. Paper Magic product is distributed nationally to more than 30,000 retail stores.